In an era where businesses constantly look for innovative ways to showcase their brand and engage with consumers, labels have emerged as a powerful tool for branding and communication. With advances in printing technology and a push for customization, many companies are recognizing the benefits of printing their labels in-house. In this post, we'll look into the advantages of die cut sticker printing and using printable labels for your business needs.
Cost Savings and Convenience of Printing Your Own Labels
In an overly saturated and competitive market, businesses are always on the hunt for ways to cut costs without compromising on quality. One often overlooked area where significant savings can be achieved is label printing. While outsourcing might seem like the go-to solution for many, printing labels in-house presents a myriad of benefits. Beyond mere aesthetics, labels play a pivotal role in brand representation, information dissemination, and product identification. Let's dive into the tangible advantages associated with the cost savings and convenience of printing your own labels.
Affordability: Starting with the most obvious advantage – cost savings. Outsourcing label printing can add up quickly, especially for small to medium-sized businesses or for those that require frequent changes to their labels. The Label Runner System, for instance, offers an affordable package priced at $10,995 retail. This package includes everything from the printer, two sets of inks, a computer, monitor, keyboard, cutter, 300 sheets of media starter kit, software, and even a one-year Pacdora subscription. For dealers, the cost stands at around $8,200. This is a comprehensive solution for a fraction of what you might pay when outsourcing.
Convenience: In-house printing means you print what you need, when you need it. Gone are the days of waiting for your third-party printer to deliver or managing large stocks of pre-printed labels that might become obsolete.
Customization and Branding Benefits of Printing Your Own Labels
In an age where branding is paramount, businesses strive to create a unique and memorable identity that resonates with their target audience. While there are various avenues to achieve this, one fundamental aspect remains consistent: the power of customization. Labels, often the first point of contact between a product and its consumer, carry immense potential in this branding journey. Printing your own labels allows for a level of customization that can elevate a brand's perception and create lasting impressions. Let's dive deeper into how in-house label printing can be a game-changer in terms of customization and branding.
Unique Media Options: With the largest portfolio of media for any label system on the market, businesses can pick from over 35 adhesive medias. From magnetics, holographics, kraft paper, astrobrights to tag stocks, the choice is vast. For instance, paper stocks are especially crucial when covering existing labels as they hide the edge of the underlying label, making them ideal for applications like custom wine labels.
Design Flexibility: Having the capability to print in-house means you can adjust designs on-the-fly. If you're launching a limited-time product or attending a one-off event, customizing your labels specifically for these occasions becomes seamless.
Control, Privacy, and Security with In-House Label Printing
In today's fast-paced digital landscape, the significance of data privacy and security cannot be overstated. As businesses collect and manage increasing volumes of data, there's a growing concern about safeguarding sensitive information from potential breaches and ensuring that proprietary details remain confidential. Beyond the realms of digital data, even physical assets like labels can pose security challenges. This is where in-house label printing comes into play. By taking control of your label printing process, you can ensure both privacy and security, offering peace of mind and garnering trust. Let's explore how in-house label printing offers these advantages in greater depth.
Quality Control: In-house printing allows you to maintain strict quality control. You can instantly check and correct any inconsistencies or errors. With systems like the Label Runner, you get durability without the need for lamination. Its Inktanium inks are waterproof straight from the printer and are resistant to several chemicals, ensuring longevity and resilience.
Privacy and Security: For businesses that handle sensitive information or want to keep their product launches a secret, in-house printing ensures that no third-party gets a glimpse of your labels until you're ready to showcase them to the world.
Label Runner System Vs. Roland Print and Cut Systems (BN2-20): A Quick Comparison
Navigating the realm of label printing technology can be a daunting task for businesses, especially with the plethora of options available in the market. Among the top contenders are the Label Runner System and the Roland Print and Cut Systems (specifically the BN2-20). Both systems boast their own unique set of features, benefits, and potential drawbacks, making the decision process even more intricate. To help you discern the optimal choice for your business needs, we've prepared a comprehensive comparison between these two industry titans. Let's dive in and evaluate how they stack up against each other.
Speed: The Label Runner System is about 20% faster than its Roland counterpart. The Vulcan cutter can handle four pages a minute, ensuring that even bulk tasks are completed promptly.
Scalability: Business growth often means increased production needs. While with Roland you might be looking at an $8K expense to scale up, with the Label Runner, an additional printer of just $1500 suffices.
Compatibility: This system can manage media sizes from 8.5”x11” to 13”x19”, granting businesses the flexibility to print and cut on a variety of media.
User-Friendly: The included Flexisign LA Edition software has been crafted for ease. Even novices can transition from a bitmap image to printing and cutting in under five minutes.
Innovative Features: The QR Code feature ensures streamline work processes. Multiple designers can print projects with QR codes compatible with the Vulcan SC-350. This means jobs can be sequenced out of order and cut without any manual intervention.
Printing your own labels isn’t just a trend, it's a strategic move for businesses. The benefits, from cost savings to increased branding opportunities, are substantial. Systems like the Label Runner are changing the game, evident from its recent adoption in the Cannabis Industry. With inks that don’t smear or rub off with oils, as noted by a recent customer, it's evident that in-house label printing solutions are here to stay and revolutionize.
When considering your next label printing move, assess the long-term benefits. With systems offering such a comprehensive array of features and advantages, the choice to shift in-house seems more a question of 'when' than 'if'.
ABOUT LIQUECOLOR ONLINE
LiqueColor is a premier US-based provider of printer consumables, renowned for on-demand signage solutions. Serving major clients like Anheuser-Busch InBev, our company boasts prompt nationwide deliveries and over 20 years of expertise. We offer a wide selection of inks compatible with top printer brands, backed by a limited lifetime warranty for printheads and ink trains. LiqueColor also provides a diverse range of media products with expedited shipping options. For more information, visit www.liquecolor.com.